The event category has varied optional properties, like organizer, event status, eventAttendanceMode, and previous start date. While customizing the event content and post on the page, it is essential to add the properties mentioned above so that viewers get the details and understand the status of the event and how they can attend it. The ‘event’ on Google makes it easier for the audience to discover and participate in tools like Google Search and Google products, like Google Maps. This feature has several benefits like:
Interactive results: The events will automatically be for display in the event experience section on Google. The organizers can also add the logo, description of the event, and more detailed information.
Higher chances of discovery: Through this feature, the audience will get a fresh way of interacting with the event post and visit the organizer’s website through interlinking. Google Schema & Structured Data block plugin for WordPress Gutenberg editor. Increase search ranking in google with Schema – Google Blocks plugin. Easily ads Google Schema JSON-LD code to your pages. No coding required.
License for 3 WordPress installs.