How to add Rich Snippets to WordPress using Gutenberg editor

What are rich snippets?

Why You Should Use Rich Snippets on Your WordPress Site? Rich snippets provide site owners another way to communicate with search engines. Structured data allows search engines to see different types of content on your site, and use rich snippets to show additional information in the search results.

The benefits of rich snippets?

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google Search or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.

How to implement rich snippets?

There are 3 ways to add rich snippets to your pages. JSON-LD, RDFa and Microdata. We have developed a plugin to easily add JSON-LD data without having to code it.

JSON-LD(Recommended by search engines)

JSON-LD (JavaScript Object Notation for Linked Data) offers a simpler means to create machine-readable data from websites to promote search results.

In simpler terms, it delivers more easily indexable content to search crawlers like Googlebot.

JSON-LD offers syntactic simplicity found with the traditional JSON, but offers more inherent meaning.

As a result, Google and Bing are embracing JSON-LD because structured data allows developers to easily organize and connect data. This creates a better website in the eyes’ of humans and Google.

The light-weight data format will enhance a website’s performance as all data is seamlessly linked across the internet.


RDFa is just one of many ways to annotate RDF statements. In the course of this process, Resource Description Framework expressions are embedded into HTML in order to rehash web content written for human users into machine-readable structured data. This function makes RDFa comparable to other data formats designed for semantic tagging, such as Microformats or Microdata. However, unlike these other names, RDFa only defines the metasyntax for semantic tagging purposes.

Describing these semantic contexts with metadata requires a unified vocabulary, and programmers have a wide selection to choose from, including options like: FOAF, SKOS, Dublin Core, or SIOC. Google, Bing, and Yahoo! recommend tagging in accordance with –a vocabulary developed as a part of a joint project from the search engines in order to standardize structured data.


Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages—tags that say, “Hey search engine, this information describes this specific movie, or place, or person, or video”—you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this.

How to test rich snippets?

The test shows which rich result types were found on the page, as well as any errors or suggestions for your structured data.

Will my results show up as rich snippets now?

Google wants to show pages that are the most valuable to their searches.
Having Structured Data on your site is a way to help Google discover your valuable page content.
Rich Snippets is a way for Google to promote your best content for you, in a structured way.

When you put it all together, it could take a few months before your site is consistently showing Rich Snippets. Some stores will see solid results after a month, others will see them in the first week, and then others take months.

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